Saturday 13 June 2009

Listerine Tooth Fairies.





I was fond of this campaign. It was about ten years ago now, and the Listerine boys were very keen on the idea of this bad-tempered Tooth Fairy getting frustrated at every turn by people insisting on Oral hygiene courtesy of the Green Gargle. It's hard to make a living when there are no rotten teeth to yank out, etc etc.... For the main character they were thinking of a Leonard Rossiter-as-Rigsby type, but with an even seedier edge, if you can imagine. I think they eventually cast Keith Allen.
Anyway, they went through loads of ideas and this was the most enjoyable to do. It was just a shame that the concept barely made it past a series of dull print ads, and one brief tv spot. Maybe Listerine just didn't want to be associated in the public's mind with such a scrofulous little git, but I notice that the Australians have recently revisited the theme, using a cheeky female tooth fairy doing a bit of car-jacking in the name of oral fluffiness.

Thursday 11 June 2009

Pictures of men all oiled-up. Vicar.


God, this is old- I think I did it about 15 years ago, and I only include it because I quite like the face of our hero.

Good pig


Who knew pigs loved cheese this much? I mean, who knew?? Well, someone thought it was absolutely hilarious to have a visual of a pig chasing a feller gripping a cheese-wheel. The failure of this concept meant that we never got to see the sequel, where the pig was probably sat at a table spreading runny Camembert on a Bath Oliver with a sterling silver knife held in his trotters. Pity.

A load of balls


Little storyboard for Aunt Jemima's scones ( or somebody's scones anyway...) where various enterprising chisellers gain sconage by lobbing their balls into the poor heroine's back garden and then asking for them back. Naturally, the soppy bint feels obliged to share her recent baking with all and sundry, as opposed to bursting their balls and calling the council. I think this is called cinema verite....