I don't remember ever seeing a tv or cinema ad for Viagra when it first came on the market, but here's the proof that they were thinking about it. I remember I had a day from brief to delivery on this job, and I was shaking my head the whole 24 hours, thinking "I can't believe I'm doing this...". OK - some of the little sequences are funny - but the whole idea of sitting in your living room, with a tv dinner in your lap,watching old people getting fruity and then some old feller giving the V for Victory sign because he managed to keep it up ..... well it was always going to be a difficult sell, wasn't it?
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