Friday 6 March 2009

Recruiting Ethnic coppers.




This was a storyboard for the Police - done via the ad agency of course - in an attempt to recruit more coppers from different ethnic groups, using the idea of a multi-generational Asian family talking to camera, saying how they used to be so worried about the youngest son, how he had always been good-for-nothing, getting into trouble etc etc and then suddenly a copper comes in, and we think what we're supposed to think . Of course, it's revealed that this is in fact the son , who has "made good" by joining the force but still wants his tea. Cue are smiles all round. Looking again at the size of the gameboy the sister is holding, makes me realise this must have been done sometime in the last century.

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